If you notice you are doing all the talking at a tradeshow, exhibition or even on a “sales call”, then STOP....  Because that is not what will help you to attract, convert and WIN more business o...
Read More

Everything that we know about the world around us, and everything that we experience, comes to us through our five senses: sight, sound, smell, taste, and touch. These powerful senses are the essentia...
Read More

The Generations X, Y, and very soon Z, perceive meetings, conferences, trade shows and any sorts of working session very differently than their predecessors. Standardized and one-dimensional platforms...
Read More

Participation in the meetings, incentives, conferences and exhibitions (MICE) industry can prove worthwhile for any business owner and their team. The MICE industry which also incorporates travel and...
Read More

There is no escaping technology, and the MICE industry is no exception. How is technology changing the way we operate within our organisations, and how we coordinate our events?The MICE industry is qu...
Read More

The 12th Travel Turkey Izmir Fair, which will take place between December 6 and 8 of this year, is expected to contribute significantly to tourism.Travel Turkey İzmir Fair and Congress, which brings v...
Read More

what is Cultural Intelligence anyway?People on the move: across the Mediterranean Sea to Europe, from South East Asia towards DownUnder, through Southern Africa into South Africa and from Central Amer...
Read More

Many of the world’s leading business event destinations are victims of their own success. Visit Paris and you’ll expect to experience a view from the Eiffel Tower, a ride on the Seine, and a walk arou...
Read More

Just a trend or a sustainable development?2018 is the year of influencer marketing, and the word social media influencer pops up everywhere. But what does it exactly mean for our industry and is it ju...
Read More

Predicting the future isn’t easy. Technology’s history is littered with smart people who’ve gotten it wrong. So as you read, be critical, read with the intention to have this article...
Read More