In the business events industry, we often hear about the convenience of digital platforms, virtual meetings, and online networking. While these tools are valuable, there is something unique and irreplaceable about face-to-face encounters.
Research shows that nearly 80% of business executives believe in-person meetings foster stronger, long-term relationships. Why? Because beyond the business cards and the contracts, trust is built through eye contact, informal conversations, and the energy that flows when people gather in the same space.
Face-to-face meetings also allow for spontaneous moments that digital tools rarely provide—those unexpected introductions, chance conversations, and authentic connections that lead to meaningful collaborations.
As we move forward, hybrid solutions will remain, but the essence of our industry is human connection. For me, the true power of MICE is that it reminds us that business is not just about transactions—it’s about people.
👉 What do you think? Are in-person meetings still the beating heart of our industry?
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