Billions of dollars every year worldwide.
More than just a figure, it reflects an ecosystem that fuels innovation, tourism, and economic development across the planet.
More than just a figure, it reflects an ecosystem that fuels innovation, tourism, and economic development across the planet.
1) The global impact of MICE
The MICE industry is much more than fairs and congresses; it’s an engine of economic growth.
According to ICCA and WTTC reports, this sector contributes a significant percentage to the global GDP.
Cities like Singapore, Barcelona, and Las Vegas have transformed their economies thanks to meetings and events tourism, attracting millions of visitors each year.
According to ICCA and WTTC reports, this sector contributes a significant percentage to the global GDP.
Cities like Singapore, Barcelona, and Las Vegas have transformed their economies thanks to meetings and events tourism, attracting millions of visitors each year.
2) Why do companies invest in MICE?
- Networking & B2B: MICE events create face-to-face opportunities that no digital platform can match.
- Brand positioning: Exhibiting at major trade shows like IMEX, IBTM or ITB instantly boosts a brand’s visibility and credibility.
- Innovation showcase: Companies use congresses and exhibitions to launch products, share knowledge, and reinforce their leadership.
3) Growth and resilience post-pandemic
After the pandemic, the industry recovered strongly — hybrid events are here to stay, but in-person gatherings returned to dominate.
Projection: The global MICE market will continue to grow significantly in the coming decade, solidifying its role as a catalyst for business.
Destinations around the world are competing with incentive programs and innovative proposals to attract these events.
Projection: The global MICE market will continue to grow significantly in the coming decade, solidifying its role as a catalyst for business.
Destinations around the world are competing with incentive programs and innovative proposals to attract these events.
4) The future of MICE: trends to watch
- Sustainability: Green events are no longer optional — they are a client demand.
- Technology integration: AI, virtual reality, and data analytics are redefining how events are planned and experienced.
- Niche events: From medical congresses to tech summits, the industry is diversifying more than ever.
The MICE industry is not just a segment of tourism — it’s a global force that transforms economies, drives innovation, and connects cultures.
At EVINTRA, we connect professionals, destinations, and suppliers from all over the world so that this ecosystem continues to grow and generate impact.
backAt EVINTRA, we connect professionals, destinations, and suppliers from all over the world so that this ecosystem continues to grow and generate impact.