TRADE SHOWS
Purpose:
Organizations often attend trade shows as a lead generation activity. Companies may also choose to host or sponsor a trade show to reinforce their image as an industry leader among those who attend:

Description:
Event planning for trade shows involves negotiating sponsorship rates for booth space, advertising, promotion, and speaking opportunities where company leadership can speak. Trade shows are held in large spaces, showcasing the products and services of often hundreds of vendors.

Suggestions