IBTM WORLD BARCELONA 2017
The curtains of one of the most beneficial shows in our industry have fallen for this year. IBTM World in Barcelona took place again from 28th-30th November 2017 and has set new records. With over 51,000 matched appointments at the 30th anniversary edition of this event, appointment numbers have gone up by 23% compared to 2016. 43% of the hosted buyers have never attended an IBTM event before and Reed exhibition managed to increase the number of corporate buyers who attended, by 16%. We at EVINTRA think, that these are great news and are happy to be part of and support this amazing event, year by year!
EVINTRA also celebrated the end of the EVINTRA Platform BETA phase in Barcelona, making the first premium features newly available to users and marking an important milestone in its presence as: the gateway to successful event creation.
IBTM World aimed to revolutionize their buyer handling process this year, which included advanced criteria for the hosted buyers. Regardless the challenges of all new procedures, we managed successfully, to bring again one of our hosted buyer groups to attend the show. But not only there, as we also enjoyed a special dinner with Dubai Business Events at the Soho House in Barcelona, where we met with other buyers and partners, whilst enjoying a good drink to close a cheerful business day.
We are looking forward to 2018, where we intend to extend our partnership with Reed Exhibitions, enabling us to provide an even better service and enhance our representation. Next year we expect the positive show trends of the past years to continue. IBTM is and stays a must attend event for the worldwide MICE family. Event buyers should save the date in their calendars!
Buyers of the EVINTRA network will be invited, so expect our email invitation to become part of the EVINTRA hosted buyer group. Of course, we will keep you up to date so...stay tuned for more!