From November 18–20, 2025, the global MICE industry converged once again in Barcelona for IBTM World — and the results speak volumes. With over 12,000 total attendees and nearly 79,000 pre-scheduled business meetings, the event continues to set the benchmark for global event success.
A Marketplace of Global Decision-Makers
IBTM World 2025 attracted 2,563 hosted and visitor buyers from 89 countries, reflecting an impressively diverse and qualified audience. The top five participating countries — the United States, United Kingdom, Brazil, France, and Germany — highlighted the event’s transcontinental appeal.
A Marketplace of Global Decision-Makers
IBTM World 2025 attracted 2,563 hosted and visitor buyers from 89 countries, reflecting an impressively diverse and qualified audience. The top five participating countries — the United States, United Kingdom, Brazil, France, and Germany — highlighted the event’s transcontinental appeal.
Breaking down the buyer demographics:
- 70% represented agencies and incentive buyers
- 20% were corporate buyers
- 10% came from associations
This distribution reinforces IBTM’s role as a strategic hub where suppliers meet highly targeted decision-makers. Each exhibitor averaged 32.2 meetings in their diaries, with an exceptional 4.75/5 average satisfaction score from hosted buyer meetings.
EVINTRA’s Impact and Presence
EVINTRA’s presence was marked not just by visibility but by measurable engagement. Recommended 3,583 times to buyers via email and the IBTM platform, EVINTRA generated a strong pre-show buzz. Notably:
EVINTRA’s Impact and Presence
EVINTRA’s presence was marked not just by visibility but by measurable engagement. Recommended 3,583 times to buyers via email and the IBTM platform, EVINTRA generated a strong pre-show buzz. Notably:
- 146 buyers and attendees engaged directly with EVINTRA's profile
- 134 buyers expressed interest in meeting EVINTRA’s team
- 470 additional leads were captured through the badge scanner and QR code activations
Though no formal appointments were logged in the platform (due to the nature of EVINTRA's setup), the traction clearly underscores brand demand and positioning as a top-of-mind industry player.
Premium Partners Who Stood Out at IBTM 2025
Premium Partners Who Stood Out at IBTM 2025
EVINTRA’s Premium Partners not only gained valuable visibility but also delivered outstanding performance. Some of the most remarkable results include:
- Amazing Morocco DMC – 257 meeting requests
- Argentina & Chile by Vivaterra DMC – 203 meeting requests
- CONVENTUS SA Switzerland – 121 meeting requests
Also exhibiting at the EVINTRA stand were:
- DERTOUR DMC
- Swiss Escapes
- World Mobile
- Abercrombie & Kent India
- Transcend Cruises
- Glopen
- TB Global Chauffeuring
- Cymatic Global MediaTech
- Kalimera Kriti Hotels & Village Resort
- Spain for Groups DMC
Together, these partners confirmed over 465 meetings, with an average of 38 meetings per exhibitor — significantly above the event’s average. Several are already considering increasing their meeting capacity for the next edition.
What’s Next?
With IBTM World 2026 already scheduled for November 17–19, the momentum is set to continue. Organizers are already preparing with a focus on increased appointment capacity and seamless digital engagement tools to ensure an even more powerful experience.
IBTM’s comprehensive post-show insights, paired with strategic exhibitor tools like dashboards and lead capture systems, make it a must-attend event for suppliers seeking qualified, international buyers.
EVINTRA is proud to be part of this global platform — connecting the world’s best in MICE with strategy, purpose, and precision.
backEVINTRA is proud to be part of this global platform — connecting the world’s best in MICE with strategy, purpose, and precision.