At a time when the global meetings and incentives industry is rapidly evolving—clearly shifting toward more authentic, sustainable, and culturally enriching experiences—Anbessa MICE emerges as a key player in Africa, with a clear mission: to position Ethiopia as one of the most compelling and distinctive MICE destinations worldwide.
Based in Addis Ababa, Ethiopia’s vibrant capital, Anbessa MICE is a DMC with more than a decade of experience specializing in the design, execution, and management of corporate events, incentive programs, congresses, and tailor-made journeys. What truly sets the company apart is not only its operational strength and professionalism, but also its deep connection to the country’s history, culture, and biodiversity—allowing Anbessa MICE to deliver truly transformative experiences.
From coordinating high-level meetings overlooking the Simien Mountains, to themed gala dinners in historic castles in Gondar, or immersive expeditions to the ancestral tribes of the Omo Valley, every itinerary curated by Anbessa MICE offers a unique immersion into the roots of the African continent.
As a global platform within the MICE and tourism industry, EVINTRA proudly welcomes Anbessa MICE as a new official partner. This alliance not only serves as a bridge between Ethiopia and the world’s leading buyers and event organizers, but also reflects a shared commitment to innovation, sustainability, and service excellence.
For event planners seeking to move beyond conventional destinations, Ethiopia presents a truly distinctive value proposition: it is the only African country never colonized, the birthplace of Orthodox Christianity, and home to epic landscapes and living cultures that have preserved millennia-old traditions. With Anbessa MICE as an expert local host, this extraordinary heritage is transformed into unforgettable opportunities for the MICE segment.

Why Include Ethiopia in Your MICE Portfolio?
  • ✓Direct international air access and global connectivity via Ethiopian Airlines
  • ✓Growing infrastructure, including international-standard convention centers and hotels
  • ✓Unique experiences blending history, nature, and living culture
  • ✓Reliable logistics and 360° support provided by Anbessa MICE
For EVINTRA, this collaboration marks another step toward diversifying its global network and supporting emerging destinations with exceptional potential. We invite all members, buyers, and industry professionals to discover this new partner and consider Ethiopia as their next standout MICE experience.
• Discover more about Anbessa MICE and connect directly via their EVINTRA profile:
👉 www.evintra.com/profile/11837/anbessa-travel
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