From November 18 to 20, the city of Barcelona will once again host thousands of meetings and events professionals during the 2025 edition of IBTM World, the most important MICE industry event in Europe. Held annually at Fira Barcelona, this trade show brings together over 2,500 exhibitors and 12,000 attendees from more than 150 countries, offering a key platform to redefine the present and future of events on a global scale.
This year’s theme, “People. Power. Potential.”, will highlight the transformative power of human connection and the role of technology in creating high-impact experiences.
Barcelona: A City Built for Business
This year’s theme, “People. Power. Potential.”, will highlight the transformative power of human connection and the role of technology in creating high-impact experiences.
Barcelona: A City Built for Business
Barcelona isn’t just the host city of IBTM World because of its world-class infrastructure—it’s one of Europe’s most powerful MICE destinations. Its international connectivity, top-tier hospitality, outstanding gastronomy, and rich culture make it the perfect location for strategic networking and unforgettable experiences.
✔️ Fira Barcelona: One of the largest and most flexible exhibition venues in Europe.
✔️ Global access: Direct flights to five continents.
✔️ 400+ hotels with event facilities and corporate services.
✔️ After-event experiences: From rooftop drinks in El Born to private dinners on Montjuïc.
Spain and Europe: Leaders of the MICE Ecosystem
✔️ Global access: Direct flights to five continents.
✔️ 400+ hotels with event facilities and corporate services.
✔️ After-event experiences: From rooftop drinks in El Born to private dinners on Montjuïc.
Spain and Europe: Leaders of the MICE Ecosystem
Spain has emerged as one of the world’s most attractive destinations for meetings and congresses. While cities like Madrid, Valencia, Bilbao, and Málaga strengthen this trend, Barcelona leads the European scene with its balance of business, lifestyle, and sustainability.
Across Europe, the MICE industry has evolved toward hybrid formats, personalization, and sustainable practices. IBTM World reflects this transformation—offering training, networking, and tools for professionals to stay ahead of the curve.
More Than Just a Trade Show
More Than Just a Trade Show
IBTM World is not just an exhibition; it’s a hub for qualified buyers, tourism destinations, event organizers, and technology providers. It’s where new collaborations are born, fresh ideas take shape, and lasting relationships are built.
Why Attend?
✔️To generate valuable and strategic connections.
✔️To stay updated on the latest trends in the industry.
✔️ To experience Barcelona from a professional and authentic perspective.
Why Attend?
✔️To generate valuable and strategic connections.
✔️To stay updated on the latest trends in the industry.
✔️ To experience Barcelona from a professional and authentic perspective.
🌐 More information and registration at: www.evintra.com
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