ITB China, the leading B2B exclusive travel trade show focusing on the Chinese travel market, will launch the ITB China Travel Trends Report (TTR) 2024/25 during ITB China 2024, set to take place from 27 to 29 May 2024 at the Shanghai World Expo Exhibition & Convention Center. Published annually by the organizers of ITB China, the report provides global strategists and decision-makers with first-hand insights into the latest trends in the Chinese travel market, enabling them to adapt their business operations to the rapidly evolving environment. What to learn from the report:

⚫ Overview of China’s outbound tourism market in 2023
⚫ Opportunities and challenges in China’s outbound tourism business
⚫ Insights into the most popular destinations, travel themes, products and changes in Chinese traveler behavior. ⚫ How to attract Chinese travelers through upgraded travel experiences and tailored services
⚫ Generation Z: the travel behavior of the key drivers of the future tourism market ⚫ Extensive analysis of the MICE and corporate travel market in China
⚫ Trends of Chinese inbound tourism market

Partner of ITB China for the TTR 2024/25 is - the leading online travel agency (OTA) and holder of extensive tourism data resources on China's travel market, which will be made available for comprehensive analysis, in-depth insights and future forecasts. Sun Bo, Chief Marketing Officer of Group and Executive Vice President of China Tourism Association, says: “After steady recovery, China's outbound travel market is poised for rapid growth. By leveraging our platform advantages, offers firsthand Chinese market tourism data to overseas destinations and travel suppliers, assisting them  in adapting to changes in the Chinese tourism market and enhancing competitiveness. We are pleased to partner with ITB China to provide global industry operators with business inspiration and industry insights through the Travel Trends Report.”

 Alongside the data from, the report’s findings are based on a unique and proprietary analysis obtained through buyer surveys from the ITB China Buyers Circle, which comprises representatives from China’s travel companies and agencies covering all business types. In parallel, a series of executive interviews with destinations, associations, leading travel agents, top industry newcomers, corporate buyers, MICE buyers and key opinion leaders will be conducted to provide a profound industry perspective. Exhibitor registration for ITB China 2024 ends on 31 January ITB China offers global suppliers a highly efficient and productive platform with personalized matchmaking, extensive networking opportunities and in-depth information from key market players about the latest industry trends. Exhibitors have until 31 January to secure their stands by registering HERE. Join the most vibrant event in the Chinese travel industry and don't miss out.