New Deal Europe has kick started 2024 with another successful event in South East Europe. The  Tourism and Travel Show Albania 2024, delivered in collaboration with Iceberg Exhibitions, took  place last week in Tirana. The sold-out event featured a B2B marketplace with over 70 delegates,  including 30 international buyers from the USA, UK, India and key European markets.  

The event was followed by a 2 day fam trip taking in many of Albania’s highlights
, organised in  partnership with Alba Trip. 

Robert Dee, Co-Director of New Deal Europe commented, ‘After our inaugural event in the region, and  our first partnership with Iceberg Exhibitionsin 2022, we returned to the Tourism and Travel Show with  a record number of international buyers, all very eager to do more business in Albania and the region.  All the delegates at the b2b sessions had a full day schedule meaning around 1,000 meetings happened  on the day. I was also delighted to be joined at the opening ceremony by the Minister of Tourism for  Albania, Ms Mirela Kumbaro. Her support undoubtedly indicates the importance of this event for  Albania.’

Enejda Sheku, MD of Iceberg Exhibitions said, ‘In the wake of Albania’s tourism boom in 2023, with  over 10 million tourist visitors, this event has taken on added significance. Our collaboration with New  Deal Europe truly delivers global connections for tourism businesses in the Balkan region, and we look  forward to building on our already strong foundations to deliver more together in the future.’ 

Tine Murn the co-founder of NDE added, ‘This was our tenth event and third in the region, and we  have an enormous demand for future events in other countries too. Our partners are firmly embracing  the New Deal Europe way of doing events, and appreciate the quality of the businesses we bring  together, and the importance of the topics we cover for them. This year in Albania we had a record  number of buyers, and, importantly, we brought tour operators from the US and UK who are leaders  in their field. What’s more, we are also almost sold out for our flagship event, The NDE Marketplace  and Forum, on 16th April in London. I truly believe that the future in travel lies in smaller, regionally  orientated events like ours.’ 

Post event networking in the eclectic Blloku district of Tirana. 

All international buyers had an amazing opportunity to meet and network with local partners and  discover the vibrant culinary and entertainment scene of Tirana, as well as experience the major  tourism sites of the country. The list of attendees included well-known brands such as Tauck, Martin  Randall Travel, G Touring, G Adventures, Gate 1 Travel, and Travelzoo.  

Stephen Shaw, Product Director of G Touring, praised the event saying, ‘The Tourism and Travel Show  Albania put me in touch with professionals from the incoming travel industry, and the meetings I had  were both informative and exciting.’ He last visited Albania ten years ago and stated, ‘Albania has  changed immeasurably and this country really is gearing up for tourism’. From the US, Brenda  MacKellar, Product Director of Tauck, said she had had ‘A wonderful experience in Albania’ adding, ‘I  can’t wait to see how it grows’.