With 3,000 buyers registered so far, buyer demand for IMEX Frankfurt in May continues to track upwards.
This is a clear indication of the industry’s appetite to come together at the show, taking place 23 – 25 May,
to address challenges and build forwards.

Global exhibitors announce major launches

The wide variety of suppliers lined up to exhibit span the world and include: Europe – Germany, France,
Spain and Croatia; North & South America – Peru along with Boston and Georgia (both of which are
increasing their presence); Asia – Hong Kong, Taiwan, Thailand and Malaysia.

Sarawak, the largest of Malaysia’s 13 states, will have its own stand for the first time and will also be joined
by the region's Tourism Minister. Hotel groups Accor, IHG Hotels & Resorts, NH Hotels and Radisson are
among the exhibitors expanding their presence along with destinations - Boston, Georgia, Los Cabos and

Despite bumpy economic headwinds, demand for in-person events is strong and many parts of the global
market have responded with investment in refurbishments, new properties, product innovations, new
technologies and enhanced attendee experiences. IMEX Frankfurt will be the stage for several important
news announcements including Cairns Convention Centre, which is set to re-open this spring following a
major refurbishment and expansion. The Asia Convention Alliance will hold their inaugural event during
IMEX while Cvent are among several suppliers presenting new research.

Evergreen meets Human Nature

Education programming centres on IMEX’s 2023 Talking Point – ‘Human Nature’ – which gives attendees the
chance to learn and embrace skills such as public speaking, experiential design, emotional intelligence as a
leadership skill, focused attention and more. IMEX Frankfurt 2023 also makes allowance for sessions of
evergreen interest including contract negotiations, talent acquisition and management, incentive
programming and food and beverage planning.

An extensive, free programme of 150 educational and networking events starts with education for specialist
audiences the day before the show, on Monday 22 May, followed by six tracks of general learning that run
Tuesday to Thursday on the show floor’s Inspiration Hub.

1. Technology and innovation: Here attendees can delve into new technologies or learn how to
increase their use and variety of technology to enhance, measure and improve their events. At the
More than Experience Lab, DRPG and Maritz will offer up-to-the-minute tech-focused, design-
thinking sessions.

2. Trends and research: Industry-leading organisations and associations – including SITE, EIC, MMGY
and AMEX – are set to release new or updated research and offer guidance on what it means for the
future of events.

3. People and planet: IMEX’s People & Planet Village is home to best practice, activations and advice
from those at the forefront of sustainability. Education and discovery sessions include a close look
at UN Sustainable Development Goal no 6 – water - plus a panel on which Mariela McIlwraith from
Meeting Change examines the future of air travel with aerospace experts.

4. Business practices: Planners currently need fresh insights and ideas for navigating change including
how to manage inflationary pressures, attract new talent and motivate remote teams. According to
Eszter Mattiassich-Aszody from Siemens Healthineers and international crisis leader Thomas
Lahnthaler, these leadership and life lessons can come from surprising sources, such as children.
Eszter explains: “It’s interesting to observe the sheer flexibility of their minds....there are no

5. Experience design: Creating an enduring sense of belonging or engaging a dispersed community
ranks high on list for many event planners.  In his case study presentation, Brian Allan, founder of
Rock Your Business, will reveal what it took to bring together Ukrainian refugee children through his
Choral Singing Workshops. To date he has conducted workshops for over 10,000 children to raise
funds to open weekend centres around Poland where children can receive musical therapy via choir
and music workshops.

6. Event marketing: “We live in a neuroscience-based world where understanding the values
participants bring to an event can power its success,” says David Allison. Allison will be joined by
Google’s Megan Henshall and founder of Storycraft Lab, Naomi Clare, in How to measure and manifest belonging for events; A collaboration between Valuegraphics and the Google Experience Institute (Xi).

“While doing business and powering industry growth sit at the heart of our forthcoming show, IMEX
Frankfurt is designed to deliver an enriching, broad experience that ripples further than the eye can see. We
recognise that creating experiences, not events, is more important than ever and that people in our global
industry also want to feel connected, revived and re-inspired. We’re happy to lead the way and play our
part,” sums up Carina Bauer, CEO of the IMEX Group.

IMEX Frankfurt evolves every year, and this latest edition is no exception. This time around, however,
attendees can expect a few surprises - the IMEX Group is set for change, with details to be revealed onsite.

IMEX Frankfurt takes place 23 – 25 May 2023. To register click here.

Travel and accommodation details – including new hotel booking discounts – can be found 

For further press information, please contact Emma Blake: emmablake@clareville.co.uk