On 28-30 June 2021, MICE and Tourism professionals will come together at ACE of M.I.C.E. Exhibition for the 8th time at Istanbul Congress Center. The exhibition is getting ready to increase the commercial volume of the sector while providing industry professionals a unique MICE experience with the “FUTURE AND CONNECTION POINTS” theme. Within the scope of the fair, where tourism and MICE sector representatives will come together for the first time after a long time, with high-level pandemic measures taken, 69 speakers under 11 main headings will discuss the future of tourism and MICE sector after the pandemic.The exhibition will continue to mark the future of MICE and Tourism.

ACE of MICE is carried out  under the name sponsorship of Turkish Airlines, strategic partnership of TÜRSAB  and with the support of the Ministry of Culture and Tourism, Istanbul Governorship, Istanbul Metropolitan Municipality, Istanbul Chamber of Commerce, TUROFED, TUROB, Antalya Promotion Foundation and AKTOB.

Infinity Visual Fx Studio Prepares to Fascinate You From the First Step You Take to the Exhibition! We are waiting for you to watch our Magic Hologramic Opening Show.

Prepared to fascinate you from the first step you take to the exhibition, Infinity Visual Fx Studio invites you to the impressive environment of ACE of MICE with its special concept and experience areas. We are waiting for you to watch our unforgettable magic hologramic opening show that will immerse you in the concept of Anti Gravity. 

Safe Exhibition Environment Awaits You

As at the ACE of MICE Awards ceremony held on September 4, 2020, high-level pandemic measures will be meticulously carried out in the fairground. Guests will be able to enter the exhibition with the HES code scanning system. The turnstiles with thermal cameras in the exhibition area will only be opened to guests with a temperature below 38 degrees and wearing masks.

Leading Names of the World Tourism and MICE Industry are in Istanbul within the scope of ACE of M.I.C.E. Exhibition.

Global Business Travel Association – GBTA  J. Grant Caplan

Association of Tour Operators in Russia - ATOR  Maya Lomidze

The European Travel Agents' and Tour Operators' Associations – ECTAA  Pawel Niewiamdomski

Azerbaijan Tourism Board - ATB Florian Sengstschmid

Federazione Italiana Associazioni Imprese Viaggi e Turismo – FIAVET  Ivana Jelinic


VIP Dinner Invitation from Antalya Promotion Foundation and 7 Mehmet

Special flavors of Mediterranean cuisine will be held in the Gastro Show VIP Lounge area with the special presentation of Antalya Promotion Foundation and 7 Mehmet, accompanied by video mapping with the participation of protocol.


Special Dinner Invitation from the Association of Turkish Travel Agencies to Ambassadors and Consuls

TÜRSAB President Mr. Firuz Bağlıkaya will host ambassadors and consuls at the Gastro Show VIP Lounge with a special dinner party accompanied by video mapping within the scope of ACE of M.I.C.E.

Intense Interest to the International Hosted Buyer Program! 90 International Buyers and More than 15,000 Visitors…

Within the scope of the International Hosted Buyer Program; 90 international incentive companies, PCO, DMC and corporate buyers from the international market will have B2B meetings with the exhibitor companies. More than 15,000 professional visitors are expected to attend the show for 3 days. Thanks to collaborations with an increasing number of international industry partners and media organizations for 2021, participants will have the opportunity to expand their networks with hosted buyer program.

Within the framework of the comprehensive communication strategy determined to increase the appearance and position of the exhibition in the international MICE markets, collaborations with media organizations and international associations are being expanded.

A Fun and Full Content is with You

This Conference Is For Us!

The enchanting scene of ACE of M.I.C.E. is 8 years old; Bringing together 69 speakers under 11 main topics with industry professionals, it continues to host those who create stories with the fascinating combination of light, color, sound and digital fictions. World-renowned names share their unique experiences and future perspectives at ACE of M.I.C.E. will share with the audience.

• It's Not What You Left It: The Course/Importance of Aviation in the Tourism Industry
• Industry Associations Discuss the Future of the MICE Industry
• Post-Pandemic Tourism and the Future of MICE (With the Participation of Travel Agencies Association Presidents)
• Travel Trends of the Next Decade
• Future Marketing Communication (With the Participation of Corporate Companies' CMO's)
• Event and Sponsorship Management & Digitalization in Communication (With the Participation of Corporate Communicators Association)
• Galataport Istanbul MICE at Cruise Session (With the Participation of Cruise Companies)
• Production Talks "Directors of the Industry" 1st Session
• Production Talks "Directors of the Industry" 2nd Session
• Boundless Tourism: Positive Results of Cooperation Between Azerbaijan and Turkey in the Development of Tourism Potential
• Hybrid Congress Experiences/ Congresses in the New Era


AMEzing Party by Jolly MICE: Are You Ready For The Most Ambitious Party Of The Year?

On June 28, 2021, the first day of the exhibition, 1,000 MICE and Tourism professionals will come together in the open area of ​​the Istanbul Congress Center with a magnificent party under the name sponsorship of Jolly MICE. “AMEzing Party”, which has now become a brand, is held every year with a different concept. Tourism, MICE professionals and corporate buyers will be invited to the party, and an unforgettable night will be experienced with video mapping show, DJ and dance performances full of surprises.

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