Travel Turkey Izmir will take place physically and online as a hybrid fair from 3rd – 5th December. A hygiene concept in line with the measures set by the World Health Organization and the Ministry of Health is developed to minimalize damage for the important sector Tourism in Turkey and for the whole world. 
As TTI is an established fair with great importance for the industry it constitutes a contribute for a restart in the „‘normalization‘ period, where reliability and compliance with health criteria are sought“, so Soyer, Mayor of Izmir Metropolitan Municipality. 
The organization type hybrid visions represantatives to meet both physically and online professionals from Turkey and abroad. For those unable to physically visit Turkey B2B sessions are implied, which in fact could be establishing a new technological dimension in international fairs. 
In regards to travel and behavioural changes new regions and tourism themes are expected to gain popularity after the Corona pandemic resulting in emphasizing the Mediterranean theme at the 14th edition. 
A plea to Germany
More than five million german tourists visit Turkey every year (2019) so that obviously the absent of German tourists has a big economic influence on turkish tourism. However the European borders are not opened yet and Turkey is on the list of risky regions in terms of  the Cornavirus. Soyer found clear words for this situation: „We think that Germany made a rushed wrong decision by declaring Turkey as a risky region”. Soyer appeals to representatives to support his plea as preparations and concepts have been taken to cope with the challenging situations.
EVINTRA will participate at TTI as Media Partner and also privdes co-exhibiting opportunities for this event. We hope to see you there, stay safe and healthy!