The most important MICE exhibition for EVINTRA in the Latin American market IBTM Latin America, (formerly known as ICOMEX) has been another successful event for us and the MICE industry in this year. The exhibition took place from the 5th to 7th September 2017, at the Bana Mex Expo Centre in Mexico City, Mexico.


With over 380 exhibitors, 6.800 plus trade visitors and more then 5.600 appointments between exhibitors and hosted buyers, Reed exhibitions is, slowly but surely, taking this show to a whole new level.


The educational program, including an Event production forum, an Event marketing congress and the Trends and innovations for meetings conference program, summed up the needs and desires of the Market and not only offered a quality ground for discussions, but also offered solutions and inspiration to modern challenges of our industry.


"When the business connects at IBTM Latin America, great things happens." Says David Hidalgo, Show Director of IBTM Latin America. And: "Connections mean everything." And, he is right! Which is, why we have been media and buyer partner of the show for 4 years now already and there is no end in sight. For some visual insights, check out EVINTRA’s video from the show on YouTube!


This year EVINTRA focused mainly on buyers from Latin and North America for our group, but also had a few selected buyers from other continents included as well. On the first evening, we had a special evening event at the museum of art in Mexico City, which everybody will probably enjoy remembering; especially in regard to this amazing surrounding. We are looking forward to another great show in 2018!